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Mcdonalds Verified Sustainable Beef Pilot Project

Mcdonalds Verified Sustainable Beef Pilot Project

June 6, 2016

Viresco Solutions worked with McDonalds to design an indicator/verification framework for beef production and processing and demonstrate that sustainably produced beef can be tracked through the supply chain. The team developed a series of indicators for use in Canada that align with the Global Roundtable on Sustainable Beef Principles and Criteria. Viresco Solutions was involved in field engagement, data analysis and developing the resources to train field managers to assist producers in evaluating their sustainability practices to prepare for verification. This enabled McDonalds to meet their objectives.

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