The European Commission plans to withdraw its Green Claims Directive, which aimed to curb corporate greenwashing across the EU. The move follows pressure from conservative MEPs who argue the rules would burden small businesses, despite earlier exemptions for micro-enterprises.

Originally designed to enforce verified environmental claims (like “carbon neutral” or “100% recycled”), the directive’s shelving raises serious concerns about transparency and consumer trust.

Sustainability advocates warn this could stall progress on corporate accountability and erode momentum toward net zero goals. As scope 3 emissions and greenwashing rise in focus, robust frameworks are needed, not retreat.

This decision signals a broader shift in the EU’s environmental strategy. It may reduce corporate accountability on sustainability claims, impacting consumer trust and the integrity of EU climate policy.

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