Adidas, Target, and Zalando are joining forces with Fashion for Good and innovative startups to rethink the soul of footwear. They’re testing bioplastic foams, rubbers, and plant‑based polymers to replace fossil‑based soles, which traditionally make up about 40% of a shoe’s weight.
With regulatory pressure rising across Europe and in some parts of the US, with Extended Producer Responsibility (EPR) gaining momentum, the fashion and materials sectors must start thinking circular.
If you’re exploring bioplastics or other biomaterials, Viresco can help! We can conduct techno‑economic assessments to explore whether switching from fossil to bio-based materials makes financial sense for you and your organization – and how it can elevate your customer value, boost your brand, and support your ESG goals.
The future of footwear (and packaging) is circular – and the time to act is now!
